Generational Differences

Get a pulse on Gen Z, Millennial, Gen X, and Boomer flavor preferences.


When it comes to our food preferences and choices, clear patterns emerge by generation. This white paper uncovers similarities and differences between older and younger generations that might surprise you and present opportunities to maximize appeal when selecting new flavors and ingredients to showcase on menus and in consumer products. Download our full white paper to get access to:

  • Cuisine Affinity: Get a deep dive on what Gen Z, Millennials, Gen X, and Boomers have to say about 20+ cuisine types.
  • Flavor Preferences: From traditional spices to ethnic & innovative, learn which flavors spark intrigue for different generations.
  • Eating Habits: Get the scoop on what drives younger and older generation dining and consumer purchase decisions.

Best New Products Awards 2022