Next Gen Spicy

With new 2025 consumer data! Spice up your offerings with ethnic flavors and new peppers, sauces and condiments that amp up heat and play into global cuisine trends.

Spicy is one of the hottest trends right now. From Gen Z to Boomers, consumers are hungry for new peppers, unique salsas, spicy signature sauces and ethnic flavors. This guide uses global trends to help guide strategic menu and product development that’s grounded in consumer and market insights. 

• SPICY FOR ALL: Find out what men, women, Gen Z, Millennials, Gen X and Boomers have to say about spicy foods and which heat levels are most preferred across generations. 
• NICE & SWICY: See why the pleasantly bold combination of sweet and spicy is more popular than ever. 
• TIMELESS SPICE: From popular peppers to well-loved hot sauces, learn which ingredients are everywhere and which ones are growing the bottom line for restaurants across the U.S. 
• GLOBAL FLAVOR: Get the scoop on salsas, new peppers and spicy ethnic condiments around the world. 
• YOUR SIGNATURE SPICY: See operator insights that demonstrate the importance of offering the right signature sauces, plus examples to inspire you.