Cocktails & Mocktails

Find out how beverages can be applied to current consumer interests and flavor trends. As new global regions are explored and plant-based ingredients arise, discover flavors that can bring opportunities for both cocktails and mocktails. While many menus are shrinking overall as operators work to streamline, mocktails and spirits continue to see growth. This is largely due to consumer demand:

• 54% of Gen Zers and 53% of Millennials are seeking out cocktails or mocktails.
• 49% of consumers enjoy cocktails or mocktails with innovative flavors, including 65% of 25- to 34-year-olds.
• 44% of consumers find spices in cocktails or mocktails appealing.