Functional Ingredients: At-Home & Away-From-Home
Consumers are increasingly looking for naturally occurring functional benefits in the foods they eat – whether cooking at home or eating out. However, consumers need help “connecting the dots”. There is a huge opportunity available to operators, manufacturers, and retailers for consumer education and the growth of the functional foods market.
- 73% of consumers are more likely to seek out functional foods today compared to one year ago.
- 63% of consumers try to cook with functional foods at home.
- 49% of consumers look for functional foods when dining out.
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