Umami is considered the fifth basic taste. There is significant opportunity around Umami fare as consumers show more and more interest in dishes with this flavor profile. Mushrooms, meat, and cheese are just a few of the most common foods that have an umami note to them. While the ‘umami’ name was birthed from Japan, its use spans cultures and cuisines across the globe.
- Umami call outs on menus over the past 5 years have risen by 230%.
- 36% of consumers understand what umami means and know ingredients with umami flavors.
- 41% of consumers are interested in trying more foods with umami flavor. Umami call outs are significantly on the rise.