Rising to the Challenge of Shrinking Menus

After one year of COVID, innovation matters more than ever before. If you aren’t innovating and providing your customers with what they want, you are missing out. Find out what opportunities you can embrace to provide you with a competitive advantage.

• 58% of restaurant operators have narrowed or limited menu offerings.
• Despite the above, 48% of Millennials want new menu options when they return to their favorite restaurant.
• Most culinary trends on the rise before the onset of COVID maintained their momentum through the second half of 2020, showing impressive one-year growth in menu penetration, despite operations narrowing offerings overall.